What Hat to Wear When
Owning and operating a small business requires someone to wear a lot of different hats throughout the day. Many business owners agree one of the benefits of business ownership is no two days are alike.
“Routine is wonderful until it becomes a rut, a grave with both ends missing.” Tim Smith
In my past career, a company I worked for hired a consulting firm to help focus the company’s sales force. During lunch, I was able to speak with the consultant inquiring how the company he worked for won the contract. I learned, during our conversation, that Roger was actually the owner of the consulting firm. His ownership of the company caught me by surprise because his business card only had the title “Consultant”. I learned that he wanted to be seen as an employee, not the consulting firm owner, believing this allowed for more honest interactions with his clients.
Roger and I were able to speak after the training and again a few weeks later. I learned from him the importance of being knowledgeable and competent in the multiple facets of a business. He taught me it wasn’t necessary for me to be the expert, but knowledgeable enough to know when I needed to hire an expert.
No one knows your business better than you. This is the first learning Roger taught me. Knowing my business I also know who needs the products or services I offer. Product knowledge is necessary for successful marketing. Marketing is creating the buzz which later results in sales. Sales done well results in profit and sustainability.
Every day I wear many hats for Moto-Tec-it.com, from inventory management to customer retention all the while developing a manageable, profitable, sustainable business and every facet in between.